# Сопутствующие статьи по теме Marketing

Новостной центр HTX предлагает последние статьи и углубленный анализ по "Marketing", охватывающие рыночные тренды, новости проектов, развитие технологий и политику регулирования в криптоиндустрии.

X Supports Memes, Is the Meme Season Really Coming?

X has introduced a new "Custom Timeline" feature, allowing Premium users on iOS to pin specific topics—including a dedicated "meme" category—to their main tab. The meme section, represented by a Flork logo, sparked a 17x price surge for the Ethereum-based meme token FLORK. Meme content is crucial for X: 66% of all content with over 100k impressions in 2026 were meme-based, and such content drives significant engagement, especially among users aged 18–34. Memes also influence politics and brand marketing, as seen in Trump’s 2024 campaign and KitKat’s viral response to a theft incident. While the new feature includes a "Cryptocurrency" category, the meme section is designed primarily for high-quality meme content rather than directly promoting meme coins. However, meme coin accounts that focus on organic, engaging content—without explicitly pushing token tickers—may benefit from increased visibility and user conversion through this dedicated timeline.

marsbit04/23 04:10

X Supports Memes, Is the Meme Season Really Coming?

marsbit04/23 04:10

6 Best Crypto Affiliate Programs in 2026

Competition among crypto platforms has intensified, making affiliate marketing a key growth channel. Many programs now offer recurring commissions based on user activity, appealing to content creators and influencers. When evaluating programs, consider commission structures—such as revenue share, one-time payments, or hybrid models—as well as audience alignment and tracking reliability. Leading programs in 2026 include Binance, with its broad appeal and strong branding; Bybit, focused on derivatives and active traders; OKX, offering a wide product suite and promotional support; BitMEX, targeting experienced traders with advanced products; MEXC, known for high commission rates and altcoin listings; and KuCoin, ideal for niche crypto communities. The best choice depends on audience fit and content strategy, balancing broad reach with specialized user targeting.

TheNewsCrypto03/18 15:07

6 Best Crypto Affiliate Programs in 2026

TheNewsCrypto03/18 15:07

A Person Who Can't Code Single-Handedly Handled All of Anthropic's Growth Marketing for Ten Months

Anthropic, a company valued at $380 billion, had a single non-technical growth marketer, Austin Lau, managing all performance marketing channels—paid search, paid social, app store optimization, email marketing, and SEO—for nearly ten months. Despite having no coding experience, Lau used Claude Code to automate key workflows. He built a Figma plugin to generate hundreds of creative ad variants in seconds instead of 30 minutes, and created a Google Ads automation tool that drafts compliant ad copy and exports it for upload. He also integrated Claude with Meta’s Ads API to analyze campaign performance in real-time and built a memory system to inform future A/B tests. As a result, ad creation time dropped from 2 hours to 15 minutes, and creative output increased tenfold. Anthropic’s internal case study highlights how AI is erasing the barrier between technical and non-technical roles, enabling individuals to achieve output comparable to full teams. The key to scaling efficiency lies in identifying repetitive tasks, breaking them into sub-tasks handled by specialized AI agents, and designing systematic workflows—not in having advanced technical skills.

marsbit03/12 09:45

A Person Who Can't Code Single-Handedly Handled All of Anthropic's Growth Marketing for Ten Months

marsbit03/12 09:45

CEO Responds to Crisis with Jokes, AI Entrepreneurs Steal Crypto's Marketing Playbook

CEO Roy Lee of AI startup Cluely turned a potential PR crisis—accusations of inflating revenue figures in a TechCrunch report—into a viral marketing opportunity. Instead of a formal apology, Lee posted a satirical video response where he rapped sarcastically while wearing a suit jacket and no pants, leaning into his controversial persona. Cluely, which began as a tool for cheating in coding interviews and led to Lee’s expulsion from Columbia University, has consistently used controversy and attention as a growth strategy. The company initially promoted itself with the tagline “Cheat on Everything” before pivoting to an AI note-taking assistant. Lee’s approach reflects a broader trend in tech, where capturing attention is seen as a critical competitive advantage. Investors like a16z, which participated in Cluely’s $15 million Series A, endorse this model, arguing that in an era of commoditized AI capabilities, virality and narrative can serve as a moat. This strategy mirrors tactics long used in crypto, where memes and drama often drive engagement and growth.

marsbit03/10 10:45

CEO Responds to Crisis with Jokes, AI Entrepreneurs Steal Crypto's Marketing Playbook

marsbit03/10 10:45

CEO Responds to Crisis with Jokes, AI Entrepreneurs Steal Crypto's Marketing Playbook

CEO Roy Lee of AI startup Cluely turned a potential PR crisis into a viral marketing opportunity after being accused of inflating revenue figures. Instead of issuing a formal apology, Lee posted a satirical video response where he appeared professionally dressed from the waist up but revealed he wasn’t wearing pants, blending humor and self-mockery. Cluely, which began as a tool for cheating in coding interviews and led to Lee’s expulsion from Columbia University, has consistently used controversy for growth. Its early slogan was “Cheat on Everything.” The company later pivoted to an AI note-taking assistant but maintained its provocative branding. Lee admitted to casually citing a $7M annual recurring revenue in a TechCrunch interview but claimed it was unintentional. When the reporter disputed his account, he responded with the viral video, shifting focus from the accusation to entertainment. Investor a16z, which led Cluely’s $15M Series A, sees such attention-grabbing tactics as essential in AI, where virality can be a moat. The strategy mirrors crypto marketing, where controversy and memes often drive engagement more than traditional growth metrics. In today’s attention economy, controlling the narrative often outweighs correcting the facts.

Odaily星球日报03/10 10:41

CEO Responds to Crisis with Jokes, AI Entrepreneurs Steal Crypto's Marketing Playbook

Odaily星球日报03/10 10:41

X Allows Paid Crypto Promotions but Restricts Ads in EU and UK

X has updated its advertising policy to allow paid crypto promotions through its official partnership programs, requiring clear labeling for transparency. However, the platform maintains restrictions on non-partnership crypto ads to prevent spam and misleading content. This move aligns X with other social networks that permit regulated crypto advertising, emphasizing compliance with legal and platform standards. Industry analysts believe this could boost visibility for legitimate crypto projects and influence marketing strategies, though regulatory compliance remains crucial. The policy does not permit unsolicited promotions, balancing openness with controls.

TheNewsCrypto03/02 07:10

X Allows Paid Crypto Promotions but Restricts Ads in EU and UK

TheNewsCrypto03/02 07:10

X Tightens Promotion Rules: Is the Wild West Era of Crypto Twitter Marketing Over?

X, the platform formerly known as Twitter, is systematically tightening its rules on promotional content and automated activity, particularly targeting the crypto community. Over the past five months, it has implemented six major policy changes. These include removing 1.7 million spam bots, banning "InfoFi" applications that reward users for posting, cracking down on accounts using automation/AI, and introducing a mandatory "Paid Promotion" disclosure label for sponsored content. It has specifically prohibited undisclosed ads for prediction markets and restricted automated API replies. These actions dismantle key, previously free, marketing channels for crypto: incentivized posting, undisclosed influencer promotions, and automated engagement. Consequently, user acquisition costs are expected to rise as organic reach diminishes. The platform is simultaneously favoring paid advertising, having relaxed its policies for crypto ads in many regions. This shift forces a recalibration of the crypto influencer economy, moving from hidden endorsements to transparent, performance-based advertising. While this may lead to a cleaner information environment for users, it signals the end of an era of unregulated "wild" marketing on the platform, making visibility a paid privilege.

marsbit02/25 08:41

X Tightens Promotion Rules: Is the Wild West Era of Crypto Twitter Marketing Over?

marsbit02/25 08:41

Top 10 Best Press Release Distribution Services UK (Tested & Ranked for 2026)

This guide ranks the top 10 press release distribution services in the UK for 2026, tested for their ability to secure coverage in national news outlets and major news sites. Topping the list is EasyPRWire, praised for its overall value, major news site placement, and Google News inclusion. It is followed by Pressat, known for its PA Media integration, and PA Media itself, the definitive national newsroom wire. The rankings evaluate services based on cost-efficiency, technical authority, and national news reach. The article advises choosing a service based on specific goals, such as reach, search engine visibility, detailed reporting, and niche targeting, with EasyPRWire highlighted as a cost-effective option for most businesses.

TheNewsCrypto02/16 13:12

Top 10 Best Press Release Distribution Services UK (Tested & Ranked for 2026)

TheNewsCrypto02/16 13:12

Odaily's On-Site Experience at Polymarket's First New York Store: The Most Timely Charity and Marketing

Polymarket, a crypto prediction market platform, opened a free pop-up grocery store named "The Polymarket" in Lower Manhattan, New York, on February 12th. The initiative, framed as a charity event, offered all items—from fresh produce to household essentials—completely free until February 16th. Despite a delayed opening, hundreds of New Yorkers queued for hours, with lines stretching multiple blocks. Most attendees were unaware of Polymarket's core business as a prediction market, learning of the event through social media or community groups. The operation was meticulously organized, with staff assisting shoppers and a limit of one bag per person. In addition to the pop-up, Polymarket donated $1 million to the Food Bank For New York City. The timing was notable, coinciding with a proposal by the new mayor to open city-run low-cost grocery stores. A competitor, Kalshi, ran a similar promotion days earlier. While clearly a marketing effort, the event provided tangible relief to residents grappling with high living costs, with many expressing gratitude for the support.

Odaily星球日报02/13 05:49

Odaily's On-Site Experience at Polymarket's First New York Store: The Most Timely Charity and Marketing

Odaily星球日报02/13 05:49

UK Watchdog Cracks Down On HTX In Bid To Stop Illegal Crypto Activity

The UK's Financial Conduct Authority (FCA) has intensified enforcement against crypto exchange HTX, accusing it of illegally promoting crypto services to British consumers. The regulator has requested major app stores and social media platforms to block HTX’s access in the UK, alleging repeated breaches of financial marketing rules. The FCA also claims HTX operates through an opaque corporate structure and has ignored its attempts to engage. Although HTX has restricted new UK user registrations, the FCA says these measures are insufficient and not guaranteed to be permanent. This marks the FCA’s first enforcement action against a crypto firm for illegal marketing. HTX remains on the FCA’s Warning List, meaning users lack access to consumer protections.

bitcoinist02/11 10:13

UK Watchdog Cracks Down On HTX In Bid To Stop Illegal Crypto Activity

bitcoinist02/11 10:13

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