版税不断降低,NFT创作者该如何应对?

币界网Published on 2023-03-03Last updated on 2024-08-06

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原文作者:William M. Peaster

原文编译:DeFi 之道

随着 NFT 生态系统的不断发展,零收费或低收费的市场不断涌现,许多创作者面临着二次销售的版税收入减少。

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因此,面临的挑战是,在这个版税趋于不支付的新环境中,产生可持续的收入流。

好消息是,NFT 创作者可以使用多种策略来弥补呈下降趋势的版税收入。

在本文中,我将分享创作者可以采用的四种途径,以便在这个不断变化的 NFT 版税环境中更好地定位。

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图片来源:由 Maze AI 生成

正如 DCinvestor 之前解释的那样,NFT 最好被理解为「去许可、抗审查的无记名资产」。换句话说,NFT 是去中心化的数字事物,可以直接在个人之间移动,不受中心化中介机构的干扰。

由于 NFT 领域最近一直在努力应对由 Blur 和 OpenSea 之间的 NFT 市场战争推动的版税支付的下降趋势,一些方法 -- 如阻止转移、销毁非版税支付者的代币和市场封锁名单 -- 被提出来作为阻止收入下降的潜在途径。

上述方法的问题在于,它们都是中心化的策略,侵蚀了 NFT 的基本价值主张,即作为去中心化的无记名资产。

尽管如此,当涉及到补偿下降的版税时,NFT 创造者仍然有一系列的选择可以考虑。

1) 抑制供应

创作者或藏品团队可以考虑的第一个和最基本的方法是为自己保留一些 NFT 项目的供应。

随着项目的发展,这些保留的供应量可以在之后用于主要的销售,无论是在一段时间内以 drip 的方式进行进一步的融资,还是像 Larva Labs 在 2022 年将其 CryptoPunk 供应量出售给 Yuga Labs 作为更广泛的 IP 交易的一部分。

这种策略有两个一般的变化,即保留未铸造的供应(想想像 Chromie Squiggles 这样的按需铸造的系列,其中 + 250 个 NFT 仍然可以在该系列的最大供应量中为特殊场合铸造)或保留已铸造的供应(例如,Larva Labs 从 CryptoPunks 智能合约中铸造了第一批 1000 个 NFT,并随着时间推移从该批次中出售)。

当然,仅仅因为一个项目为自己保留了一些供应并不意味着它不能试图赚取版税,尽管它们最近可能处于下降趋势。

例如,Terraforms 的创造者采取了零版税的方法,只是选择了保留未铸币的供应,以便以后进行初级销售,并使自己与社区长期保持一致,但相比之下,当 goblintown.wtf 团队在 2022 年 5 月进行免费铸币时,他们保留了 1000 个 NFT,并开始对二级销售收取 7.5% 的版税(后来转移到了自己的定制市场,执行的是 5% 版税)。

2)成为有供应的 LP

在 NFTfi 领域,有一波越来越多的 NFT 自动做市商(AMM)协议,创造者或项目可以提供 NFT 以赚取掉期的交易费用。

要点在于,项目可以将其 NFT 添加到流动性池中(提供流动性,又称 LPing),然后在人们通过该团队的流动性进行买卖时赚取分成。这种策略的一个有趣的优点是,它允许一个团队从他们的 NFT 中赚取收入,而无需进行初级销售。

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例如,Sappy Seals 团队获得了 50 个自己的 NFT,然后在 2022 年 8 月开始在 sudoswap 上用这些 NFT 做 LP。从那时起,该团队通过交易费赚取了价值数千美元的收入。其他使用这种 LPing 策略并取得类似成功的项目包括 Based Ghouls, Finiliar 和 Allstarz。

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这种方法的另一个更先进的变化是在 Abacus spot 池中进行 LPing,但目前还没有这样的例子。Abacus 是一个新的 NFT 评估协议,专注于 NFT 的定价。该团队提出了一种新的 NFT LPing 方式,即项目将其部分财库资金链接到 Abacus 上自己的流动性池中,以产生收入并为池中的所有 NFT 准确定价。在这里了解更多关于这个概念的信息。

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3) DIY 市场

有时候,当你需要做一些事情时,你必须自己去做。在当代的 NFT 市场领域,想要执行版税的项目越来越多地推出自己的本地市场,并将活动集中在那里,以便将交易从 Blur、OpenSea 等目前不可靠的地方吸引过来。

幸运的是,像 Reservoir 这样的 NFT 基础设施项目使创作者和藏品可以越来越容易地部署他们自己定制的、对版税有利的市场,并提供聚合的 NFT 列表。

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例如,Finiliar 就使用了 Reservoir 来支撑其在 finiliar.com 上的本地市场系统。他们以自己喜欢的方式设置了前端,然后 Reservoir 负责所有实际的市场行为。

4) 激励版税

尽管最近 NFT 的版税普遍呈下降趋势,但这并不意味着我们必须放弃对其的所有希望。事实上,一种可用的方法是通过直接激励来增加版税。

有许多不同的方式可以实现这种激励。比如,NFT 团队可以使用索引系统来识别他们所有在过去一年中兑现版税的藏家,然后为这些支持版税的藏家推出独特的福利,如白名单,NFT 空投,设有代币门槛的聊天,排行榜比赛,等等。

这个途径很有趣,因为它可以很容易地与上述其他方法一起使用(例如抑制供应,将注意力集中在 DIY 市场上),并引导 NFT 持有者成为更积极和有帮助的社区成员!

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